Are you ready to deliver a new buying experience?

By Erwin Busselot, Business Innovations & Solutions Director,Graphic Communications Group Ricoh Europe

Ricoh Europe, London, October 1, 2021 - The buying experience is changing.

GWI (GlobalWebIndex), a leading audience targeting company for the global marketing industry, has identified ‘livestreaming commerce’ as a new battleground for retailers that may bring community and entertainment to online shopping. Already popular in China, it is being driven by the explosive growth of TikTok, the rise of influencers, and the need for brands to distinguish themselves.

Deloitte expects online sales to continue to grow at above market rates for the foreseeable future, driven by consumer demand and retailer investments. This follows a consolidation in the shift to digital following robust online sales, even after the opening of non-essential retail.

78% of buyers prefer digital self-service and education when making a first time purchase and they value technology providers as strategic partners across the customer experience.

That is according to a keynote speech titled Accelerating Your Growth in a New Era of Transformation made at Gartner’s Tech Growth & Innovation Conference. Its recommendations for operations included: 

  • Finding new value scenarios.
  • Enabling customers through product innovation.
  • Delivering a fluid customer buying journey.

It identified the importance of a creating a seamless approach through digital capabilities, analytics, channels, content, and personalisation.

Technology, it said, is the catalyst to enable new experiences. It predicted unique combinations of technologies will trigger new disruptions and opportunities.

This is something Ricoh has been seeing with the expansion of its digital inkjet technology that includes the award winning, patented, Ricoh Pro™ VC70000 colour continuous feed press and its forthcoming addition, the unique aqueous ink Ricoh Pro™ Z75 sheetfed press.  They deliver high quality affordable, creative, flexible short runs and individualisation.

Ricoh’s responsiveness to market evolution also led to the development of the Ricoh Pro™ TF6250 hybrid flatbed and roll to roll system. It enables versatile production for sign and display, industrial, graphic arts, and interior decor.

Collaboration with clients and empowering their successful growth is fundamental to the development of long term partnerships. This is why Ricoh has established its Business Booster online information portal and its EDGE consultation service that delivers tailored post-sales tools, advice, and methodologies.

Are you looking to develop your operation to deliver the experience and services brands and buyers want? Contact us to learn how we can help.

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