By Sander Sondaal, Director, Commercial Print Sales, Ricoh Graphic Communications, Ricoh Europe
Ricoh Europe, London, October 11, 2023 – The expanded application capabilities that are made possible with specialist inks and toners is proving to be a key deciding factor in purchasing decisions for Print Service Providers (PSPs).
In fact, 75% of respondents in the Taktiful/WhatTheyThink 2023 Specialty Digital Ink and Toner Embellishment Study said that clients are interested in how they can elevate their print with specialty ink and toner.
The study of owners of digital ink and toner embellishment technologies from around the world also found that 41% of survey respondents said that the main reason they added specialty ink and toner capabilities was to generate more profit.
More than half (55%) were satisfied with the profitsfrom these jobs and 40% were satisfied with the salesof these jobs. 27% also said that specialty ink and toner jobs were “always” more profitable than regular CMYK jobs, while 36% said they “usually” are.
Broader application possibilities with expanded colour gamut help PSPs generate profits in the following three ways:
- Captivating colour that gets results – Colour is the number one influencing factor with 93% of consumers, and 80% think colour enhances brand recognition. Consistent presentation of a brand increases revenue on average by 23%.
- Personalisation that drives interaction. A recent survey by global management consultancy McKinsey found personalisation can reduce customer acquisition costs by as much as 50%, lift revenues by 5% to 15%, and increase marketing ROI by 10% to 30%. It also improves performance, provides better customer outcomes and drives up both customer loyalty and a company’s gross sales.
- Elevated creativity makes for memorable communications and happy clients. As well as eyecatching designs and tailored content that engage consumers, the impact of print can be expanded in online and offline worlds with printed QR codes and Augmented Reality (AR) capabilities.
These ways, and more, to enhance printed applications and create new business are delivered by the latest addition to Ricoh’s digital colour sheetfed portfolio – the five colour Ricoh Pro™ C7500.
As well as Ricoh’s original special colour toners that include white, clear, invisible red, gold, and silver, its built in new neon colour profiles can automatically add neon yellow and neon pink to expand the colour gamut for richer and more vivid colour expression. It can also manage a greater range of media grades with its new elastic intermediate transfer belt that enhances support for rough or uneven textured media.
Now you can elevate your clients’ communications with more creative colour capabilities. You can ensure messages are unmissable. You can create powerful prompts that spur action.
And you can enjoy a healthy revenue stream.